THE APPRENTICE - I too thought that Magna Corp. had better artists to choose from, but I think the challenge was won with the experience itself. And I believe it was LIL KIM and MOBY's experiences which were the big draw. Spending a week with a celeb and doing things like appearing onstage are huge. Networth's experiences were tame and they didn't get it even as Gene Simmons hinted as much (who is arguably more popular among richer folk than Eve or Lil Kim). Per Carolyn, 3 of Magna's experiences only pulled in a couple hundred dollars.